Employer brand describes an employer’s reputation as a place to work, and their employee value proposition (ie their USP as an employer).
In fact, you could argue it’s more important for SME’s as they are less likely to be a brand that people recognise and they need to stand out to attract candidates. Especially for hard to fill job roles (eg tech) .
To develop an Employee Value Proposition you need to understand what your competition are offering to their employees and then ascertain how you are going to differentiate your company. For example – you may be able to offer complete remote and flexible working or above average base pay.
We’ve helped a number of tech companies develop their EVP, to enable them to stand out and attract the talent they need to grow.