Glass door is playing an increasingly dominant role in shaping employer branding. It used to be predominantly US centric, but now is widely used in the UK and it includes SME’s. In a tight labour market (e.g. digital), prospective employees can be a lot choosier about who they work for and potentially gain a genuine insight into a culture before they even consider applying.
So, do you know what rating your company has on glass door?
It’s essential that your glass door profile is owned and pro-actively worked on to act as a magnet for future hires. Some of the large, well-known companies do this well.